Insights · October 15, 2026 · Closed-hub advertising

What you send for a seat

Birch Reserve Editorial

Most ad networks ask for a banner and a bid.

That is the wrong first file for a room a brand already paid to fill. The customer already checked out, booked, or opened a plan. The next unit has to look like it belongs on that shelf, not like it escaped a feed.

Birch Reserve sells the aisle, not the auction. Eight category seats sit inside signed Scale Health hubs. You pick one aisle. You do not buy a stack of websites.

Here is the actual handoff after you look or lock.

Send four things.

1. A square still of the product as it should sit after checkout or on a plan. No lifestyle collage. No tiny legal text on the image.
2. One destination URL. The page the member should open next. Not a homepage dump.
3. The aisle: pain relief, recovery hardware, nutrition, sleep, meal prep, women's health, men's health, or diagnostics.
4. A contact who can approve an insertion order in 72 hours.

Optional: a silent 15-second motion cut of the same product. No voiceover. No claim about results.

That is the brief. RDG Digital Holdings sits above Scale Health and Birch. None of that changes the file list.

Nothing runs when the card clears. The payment is a media credit. The insertion order has to name the hub and the surface: post-checkout, plan, booking, or member hub. If the still does not fit the room, we say so before anyone designs around it.

A 7-day look is $190 USD. It does not burn a seat. Cash refund if you walk. The aisle itself is $490 and stays a credit for twelve months.

Tour a live room first if you need to see the shelf: https://physio.drhonow.com/dr-ho/portal

Hold a category for 7 days: https://birchreserve.net